Personal Branding for everyone – PBrand4all

DURATION:

2020-2022

MAIN OBJECTIVES:

The project aims to equip adult job seekers, or those in need of a new job, with the skills necessary to build and maintain their personal brand: a method that can be used to enhance their employability. This has been achieved through the creation of an interactive online tool, which provides learners with a personalized training path on personal branding.

MAIN RESULTS:

The project has developed two main products: the Personal Branding Competency Framework, a determination of what are the most critical skills a person needs to develop his or her personal brand; and the Personal Branding Genie, a customized training pathway, which allows users to choose the training plan they wish to follow.